I think as humans in today’s society our priorities are ever-changing. We are so easily consumed with the modern world, the latest technology, the gripping but equally shallow and vacuous reality shows that they can often become a priority in our lives whether we realise it or not. By following these ‘celebrities’ on social media sites, Twitter, Instagram, Facebook they become an integral part of the fabric of our self-created day to day network of information. They stream into our lives after one tap on the ‘follow’ bottom and we consume it abominably from then on.
It’s easy though. And nice. I really like the car that Kylie Jenner drives, and the scandal of her engagement with Tyga? Tell me more! Oooh the cast of the only way is Essex are in Vegas, I really want to go there. I wonder how much they earn. Hmm. Flick, tap, scroll… Sigh. Ok we’re all guilty of doing this, and, we’re all guilty of convincing ourselves that we aren’t like the general public and that our infatuation is ironic not obsessive. That deep down we know that there’s a bigger picture and that leaving that knowledge deeply rooted but not letting it surface is somehow acceptable and thus justifies our intrigue in keeping up with the Kardashians.
The day that Kylie Jenner turned 18 was the day that Malala Yousafzia (an 18 year old Pakistani activist for female education) opened a school for Syrian refugee girls. This wasn’t covered by the media, it wasn’t streamed into our social media and so it flew right above our heads without a second glance. Even if it were to be covered and displayed to us it isn’t glitzy enough, not lavish enough to entice a generation of people who are intrigued by context not content.
Our generation is in a state of ludicrous levels of laziness. There is a mind warp pandemic and our brains are morbidly obese with the rubbish we are feeding them. The ‘man’, ‘It’ the ‘Media’ may be to blame for stacking a table full to the brim with unhealthy, fast, easy food but we are ready and waiting with our spoons to scoop up anything new added to the table. We leave the fruit of the media alone to disintegrate and rot, we are the selfish and simple end stage of the conveyer belt of rubbish that is society.
It shouldn’t be normal to partake in this system. It shouldn’t be normal to turn a blind eye to those most in need. It shouldn’t be normal to numb our hearts to the cries of the desperate. But we do. We obnoxiously avoid responsibility. The media has created a vast sphere that stretches across nations, continents, countries it scopes to the richest and to the poorest. But this has not lead to a community that is tightly bonded it has led to dispersion of responsibility to nothing more than a speck per person. Dispersion of responsibility combined with a much easier alternative than dealing with the problem is the deadly dosage we have been prescribed. We’ve got to use our specks of responsibility and make a storm with them.